Let’s Read
Campaign objective:
- Heighten awareness about the importance of summer reading for children and to connect families with library resources
Research shows that children who don’t read over the summer can lose valuable literacy skills and fall behind in the approaching school year.
To help fight summer learning loss, the Road Map Project reached out to libraries, communities, and local organizations in spring 2012 to roll out a new summer reading campaign called Let’s Read. The effort aims to encourage children to read during the summer by connecting parents and families to helpful resources, such as library story times and book recommendation lists.
The campaign had its origins in the Birth to 3rd Grade Work Group and Heidi Harris, of the Auburn School District, won a contest to name the campaign.
In June 2012, about 40,000 informational flyers were distributed in 123 Seattle and South King County elementary schools. Additionally, 1,500 colorful posters were displayed in places frequented by families, such as doctors’ offices, public housing locations and child care providers. A website, letsreadkingcounty.org, was also created to enhance the effort and local mayors helped spread the message by taping television public service announcements. Toward the end of summer, children who participated in the King County Library System’s summer reading program got to celebrate with Federal Way Mayor Skip Priest and the Seattle Mariner Moose (see picture above).
This campaign aims to increase proficiency in 3rd grade reading, the percent of families reading to their children daily and kindergarten readiness, which are all important Indicators of Student Success.
2013 Planning Materials
Here are maps with locations of all high-need elementary schools, library branches (King County Library System and Seattle Public Libraries) and early learning centers in the Road Map Project region:
Here are lists of high-need schools in the Road Map Project region (PDFs):
Please click here to view a PDF of the March 1, 2013, Let’s Read planning meeting.
Get involved:
To get involved, you can:
- Email us with suggestions or feedback regarding Let’s Read
 |
 |
| Let’s Read! Flyer (pdf file) | Let’s Read! Flyer (pdf file) |
40,000 flyers were distributed at 123 elementary schools in the Road Map region as part of the 2012 Let’s Read campaign.
